Expect a Better Tomorrow Foundation

A different kind of charity.

Since New Year’s Eve 2018, we at Sigma and Danir have been celebrating our very own themed day for a better tomorrow. The “International Expect a Better Tomorrow Day” is a day that embodies fresh starts, hope for the future, and optimism. It is also the day we introduce an initiative for a better tomorrow. We do this by creating a new brand to carry the message. These brands can then be taken over and continue to do good.

This is a truly unique form of social responsibility, and unlike many others, we do not use any of the funds raised for administrative costs. Not a single penny. All expenses are covered by the Danir Group.

Long-term contribution to better tomorrows

The initiatives we have launched over the years share a common goal: to inform, educate, and raise awareness about an injustice or imbalance in society. We do this so that these initiatives leave behind lasting knowledge about the injustices and imbalances they address. For real change to endure in the long run, knowledge and changed behaviours are more important than just donating money.

Femmegineering was an initiative aimed at creating a more gender-equal tech industry and inspiring more girls to pursue engineering as a profession. This brand and work is now being continued by Sigma Group, who have taken the initiative further to contribute to long-term and sustainable change.

The year in brief

The latest initiative, Sparks & Spender, has highlighted the absurd reality that while some have a million choices, others have none. While many can choose between soft or medium, purple or green, with or without “super features,” children and young people in South Africa often have no choices at all. And this is true for most basic hygiene products. The needs exist, but the products and funds don’t. The lack of these necessities has serious consequences, leading to illness and, in some cases, even death. For two years, Sparks & Spender has raised awareness about these needs, shortages, and the challenges young people in South Africa face.

Website

expectabettertomorrow.com

Expect a Better Tomorrow Foundation

Since New Year’s Eve 2018, we at Sigma and Danir have been celebrating our very own themed day for a better tomorrow. The “International Expect a Better Tomorrow Day” is a day that embodies fresh starts, hope for the future, and optimism. It is also the day we introduce an initiative for a better tomorrow. We do this by creating a new brand to carry the message. These brands can then be taken over and continue to do good.

This is a truly unique form of social responsibility, and unlike many others, we do not use any of the funds raised for administrative costs. Not a single penny. All expenses are covered by the Danir Group.

Yearbook 2024 /Involvement /Expect a Better Tomorrow Foundation

Yearbook 2024 /Involvement /Expect a Better Tomorrow Foundation