Stepping up to safeguard the rhino population

In 2023, in partnership with Thanda Safari, we introduced innovative AI-enabled rhino collars that use algorithms to monitor and analyse behaviour, detecting poaching threats or health concerns in real-time. Amid a surge in poaching incidents this year – with 60 percent of poaching deaths occurring in Zululand – this technology has proven crucial.

Throughout the year, we deployed multiple collars, significantly enhancing our efforts to protect endangered species. We also continued raising funds for rhino conservation in collaboration with our partners, Project Rhino and the Princess Charlene of Monaco Foundation South Africa.

At the same time, we continued to address community challenges and promote socio-economic growth in the local Zulu communities through our programmes, most notably our sponsorship of the Inkanyiso Crèche. To address unemployment needs, we have also created supply chain opportunities at Thanda Safari.

Through our ongoing community and conservation initiatives, the Trust remains dedicated to safeguarding both wildlife and the well-being of the neighbouring communities.