Our aggressive strategy during the pandemic paid off

The pandemic forced operations in many industries to grind to a halt, and the demand for our services plummeted. But we knew that the trend in digitalisation and electrification was strong and that the pent-up need for competence and capacity would only accumulate during the pandemic. We saw an unprecedented opportunity for us to gain market shares.

In response, we decided to go on the offensive. We started ten new entrepreneur-driven companies and made major investments in all our existing companies. During the same period, our competitors were surprisingly idle.

Our daring efforts continue to bear fruit and the strategy has exceeded its objectives. With these fresh businesses, we have established ourselves in new industries and areas of expertise, with new customers and new, important framework agreements.

Local drive spurs global strength

At the turn of the year 2021/22, a development step was launched to future-proof a decentralised leadership structure by dividing our operations in Sweden into three sub-groups. Through this division, our driving force is future-proofed and strengthened, but we also maintain our emphasis on proximity to our customers and employees. This helps us to make the most of the energy and drive that characterise entrepreneur-driven companies. With our corporate structure, we can bring together leaders and expertise from both our current businesses and our new ones, whose diverse backgrounds and industry experiences contribute the strength to keep us stable and strong in a global market.