With a focus on long-term entrepreneurship and social commitment

We are an entrepreneur-driven company owned by the Dan Olofsson family. Danir was founded in 1986, and our role is to own and develop our companies while also contributing to a better society. We do this through entrepreneurship, long-term commitment and community involvement.

2022

An outstanding year when remarkable drive created record results

We would like to share with you what’s been going on during the year. Read about our companies and social commitments in our yearbook and get to know some of the people who play an important part in the results that we are so proud of, year after year.

Our holdings

Entrepreneurship and local drive build our success

We see our ownership as a long-term commitment, without exit plans, and now with the second generation of the Dan Olofsson family at the helm. Since the start in 1986, we have shown how our long-term approach, entrepreneurship and driven employees create long-lasting success. And this is the common denominator for all our holdings.

Continuity creates value on several levels, and worldwide

Our entrepreneur-driven and decentralised leadership plays an important role in our subsidiary groups being so successful. We encourage local drive and energy in order to create the success that makes us stable, reliable and strong. Both as a group and as an employer.

Sigma

Subsidiary group Sigma is a group of leading consulting companies with the objective to make our customers more competitive. Our means are technological know-how and a passion for constantly finding better solutions.

Nexer

Subsidiary group Nexer is a global full-service provider in the fields of digitalisation, tech and engineering, with experts in strategy, technology and communication. With strong entrepreneurial drive and long-term partnerships, we build success through strategic advice and data-driven analytics.

A Society

Subsidiary group A Society operates in a free and dynamic consulting market, helping individuals follow their passion.

PION Group

Subsidiary group The PION Group works to maximise the ability of people and companies to achieve peak performance through competence, technology and strategy. We are convinced that human resources will continue to be a hub for growth in the future, as well.

Aptio

Subsidiary group Aptio Group assists companies with execution, interpretation and advice related to regulatory and/or industry-specific tasks and processes. These processes or tasks can be found either in legal texts and/or in various standards.

Thanda

Subsidiary group Thanda consists of companies in tourism, the hospitality business, the hotel industry and property development registered in South Africa, Tanzania and Malta.

Within our larger subsidiary groups, we see continued development and organic growth that is hard to beat.

Niclas Lundin, CEO

Where potential and drive meet innovation and new thinking

What our additional holdings have in common is that they all deliver admirable results. Not only in numbers but also in how they manage entrepreneurship and develop innovative solutions, products and services.

ADDITIONAL HOLDINGS

Hub Park 

Hub Park is a real estate company that focuses on developing traditional parking garages into sustainable mobility buildings adjacent to residential and commercial properties.

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ADDITIONAL HOLDINGS

NocNoc

NocNoc is an advertising agency whose main focus is to develop and improve a brand’s personality and how it is perceived by the outside world.

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ADDITIONAL HOLDINGS

Radinn

Radinn develops and sells electric surfboards in the global market. Our vision is to spread the dream of surfing to the masses. Our boards are easy to ride, allowing novice surfers to quickly develop their skills.

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ADDITIONAL HOLDINGS

BrainLit

BrainLit develops biocentric lighting technology and solutions that contribute to better health. Daylight is absolutely essential to our well-being. However, most people now spend the majority of their time in lighting environments that do not satisfy their need for daylight.

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ADDITIONAL HOLDINGS

Cindrigo

Cindrigo is a renewable energy company that is focused on building a high-capacity, clean baseload power generation portfolio.

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ADDITIONAL HOLDINGS

InfoTech Scandinavia

InfoTech Scandinavia develops, supports and sells the Advantum information management platform.

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ADDITIONAL HOLDINGS

Rexor

A diligent robot that frees you and your colleagues from tedious and time-consuming administrative tasks. Science fiction? No, it’s very much a reality – in our business system for consultants.

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ADDITIONAL HOLDINGS

United Influencers

We are an agency specialising in influencer marketing with offices in Norway, Sweden, Serbia, Switzerland and Italy.

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ADDITIONAL HOLDINGS

Mikz Alliance

Mikz Alliance is the engine behind an international alliance for influencer marketing through which media houses and major media buyers gain access to the technology required to conduct influencer marketing.

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ADDITIONAL HOLDINGS

DanAds

DanAds is a leader in self-service adtech, connecting ad sellers and advertisers through a fully automated advertising platform. Thanks to DanAds, all ad buyers can access premium ad space, without expensive intermediaries.

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ADDITIONAL HOLDINGS

Norrsken22

Norrsken22 is a tech-oriented fund for investments in Africa whose goal is to promote sustainable and long-term economic growth. The fund is backed by an international network of successful tech founders.

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ADDITIONAL HOLDINGS

Kaunis Iron

Kaunis Iron has been operating the iron ore mine in Pajala since 2018. With the help of strong local commitment, the ambition is to build a long-term and sustainable business.

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ADDITIONAL HOLDINGS

Doxa

Doxa’s primary business area is property investment and both listed and unlisted real estate companies in Sweden, without any limitation to specific categories of properties, holding periods or regions.

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ADDITIONAL HOLDINGS

InterMatte

InterMatte is a digital mathematics teaching resource for Years 6-9 that enthuses pupils and simplifies work for the teachers. With InterMatte’s unique help messages and videos, pupils not only get instant feedback, but also help in moving forward.

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ADDITIONAL HOLDINGS

Spintop Ventures

Spintop Ventures is an early-stage technology venture capital firm. We support teams on a mission to build great companies.

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A better world requires a long-term commitment

As a group and as an entrepreneur, we believe that not only do we have a responsibility for our employees and our customers but also for the world around us. That is why we want to be involved, committed and to contribute to making the world just a little better.

Some of our commitments are greater than others, but we have noticed that it is often the small things that make the biggest difference.

Johan Glennmo, Chairman of the Board.

Our contribution to the world around us

We have several different commitments where we hope to contribute something good to the world around us. We want to be a part of creating something lasting that makes a real difference. So, when we get involved we set our sights high and think long-term.

OUR INVOLVEMENT

Star for Life 

Star for Life is a non-profit organisation that works to create better circumstances for young people.

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OUR INVOLVEMENT

Star for Life Jerusalem

Star for Life Jerusalem is a foundation whose vision is to promote sustainable development for the people of East Jerusalem through various initiatives. Our mission is to develop, finance, and implement programs targeting education, employment, IT skills development, and IT entrepreneurship.

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OUR INVOLVEMENT

Motivationslyftet

Motivationslyftet is part of Star for Life International, which has operations in Sweden, South Africa, Namibia, Jerusalem and Ukraine.

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OUR INVOLVEMENT

FC Rosengård

FC Rosengård has Sweden’s best women’s football team, and 2022 was a year for the record books, as the team took home Swedish Championship gold, cup gold and competed in the Champions League group stage.

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OUR INVOLVEMENT

Uppstart Malmö

With a conviction that entrepreneurship creates jobs while reducing segregation and exclusion, Uppstart Malmö was founded in 2011 by Dan Olofsson and Luciano Astudillo.

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OUR INVOLVEMENT

Swedes for Ukraine 

Millions of Ukrainians are still fleeing the horrors of war following Russia’s brutal attack on their homeland. Tens of thousands of Ukrainians arrived in Sweden early this spring. The need for shelter quickly became acute. In March 2022, the non-profit site swedesforukraine.org was launched.

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OUR INVOLVEMENT

Project Kaxås 

Project Kaxås is an initiative that invests in young families who want to change their lifestyle and move to a scenic rural environment. The starting point for the project was to break the trend towards centralisation and save the rural school in Kaxås.

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OUR INVOLVEMENT

Thanda Foundation Trust

The Thanda Foundation Trust was established to engage with the socio-economic, educational, and developmental needs of the three tribal communities neighbouring Thanda Safari in the Umkhanyekude District.

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OUR INVOLVEMENT

Expect a Better Tomorrow – a foundation

This year’s Expect a Better Tomorrow initiative is Heja Klubben! This initiative seeks to demonstrate the invaluable benefits that Swedish association life provides throughout our expansive country.

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OUR INVOLVEMENT

Special Olympics Sweden 

Special Olympics is a part of the Swedish Parasports Federation that offers wide-ranging and recreational athletic activities for persons with intellectual disabilities.

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OUR INVOLVEMENT

Hugos Stiftelse and Glädjeruset

The Hugos Stiftelse foundation raises money to support associations and organisations that work to ensure an active life and better health for children and young people with disabilities.

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OUR INVOLVEMENT

Emerging Cooking Solutions

Around the world, more people die as a result of cooking over smoky, open fires than from malaria, tuberculosis and AIDS combined. The climate impact of charcoal and firewood burned for cooking is as great as that of the entire aviation industry.

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OUR INVOLVEMENT

Jewish Community of Malmö

The Jewish Community of Malmö is there for all Jews regardless of age, lifestyle, background and degree of religiosity.

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OUR INVOLVEMENT

The Swedish Committee against anti-semitism

The Swedish Committee against anti-semitism is a non-religious and non-political organization whose purpose is to work against and raise awareness of anti-semitism and racism.

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OUR INVOLVEMENT

Entrepreneurship Forum

The Entrepreneurship Forum is an independent research foundation that initiates, conducts, and communicates policy-relevant research which creates better conditions for entrepreneurship, innovation, small business, renewable energy, and growth.

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OUR INVOLVEMENT

Offerdals SK

The Olofsson family has a long-standing commitment in Jämtland. Here we support the local club Offerdals SK with the ambition to promote sports activities in Offerdal, and skiing in particular. Offerdals SK was founded in 1961 and currently has around 500 members.

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OUR INVOLVEMENT

Offerdals Spelmanslag

Since 1985, Offerdals Spelmanslag has performed their music at venues ranging all the way from the forests of Jämtland to the United States, Russia and South Africa. At home, they make various stage performances throughout Jämtland.

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OUR INVOLVEMENT

Robert F. Kennedy Human Rights

Robert F. Kennedy Human Rights is committed to continuing Robert F. Kennedy’s legacy to stand against oppression and strive to achieve a more just and peaceful world. Since 2018, Dan Olofsson is a member of the Robert F. Kennedy Human Rights Leadership Council.

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OUR INVOLVEMENT

UWC Dilijan College

UWC Dilijan College in Armenia is a part of the UWC network, a global education movement that makes education a force to unite people, nations and cultures for peace and a sustainable future.

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News from Danir

Here you can follow all the latest news and other exciting things happening within the Danir Group.