With a focus on long-term entrepreneurship and social commitment.
We are an entrepreneur-driven company owned by the Dan Olofsson family. Danir was founded in 1986, and our role is to own and develop our companies while also contributing to a better society. We do this through entrepreneurship, long-term commitment and community involvement.
We are an entrepreneur-driven company owned by the Dan Olofsson family. Danir was founded in 1986, and our role is to own and develop our companies while also contributing to a better society. We do this through entrepreneurship, long-term commitment and community involvement.

2024
Entrepreneurship and long-term perspective, the foundation of our success.
In this year’s yearbook, we share how our holdings and social initiatives, always guided by entrepreneurship and a long-term approach, have evolved over the year. You’ll also meet some of the dedicated and passionate individuals who, with their work and vision, contribute to the successes we proudly present.

Our holdings
Entrepreneurship and local drive build our success.
We see our ownership as a long-term commitment, without exit plans, and now with the second generation of the Dan Olofsson family at the helm. Since the start in 1986, we have shown how our long-term approach, entrepreneurship and driven employees create long-lasting success. And this is the common denominator for all our holdings.
Continuity creates value on several levels, and worldwide.
Our entrepreneur-driven and decentralised leadership plays an important role in our subsidiary groups being so successful. We encourage local drive and energy in order to create the success that makes us stable, reliable and strong. Both as a group and as an employer.
PION Group
We remain focused on long-term organic growth and see strong opportunities to expand.
Niclas Lundin, CEO Danir AB.
Where potential and drive meet innovation and new thinking.
What our additional holdings have in common is that they all deliver admirable results. Not only in numbers but also in how they manage entrepreneurship and develop innovative solutions, products and services.
BrainLit
Cindrigo
DanAds
Doxa
Finansfabriken
Hub Park
InfoTech Scandinavia
InterMatte
Kaunis Iron
NocNoc
Norrsken22
Rexor
Slättö
Spintop Ventures
A better world requires a long-term commitment.
As a group and as an entrepreneur, we believe that not only do we have a responsibility for our employees and our customers but also for the world around us. That is why we want to be involved, committed and to contribute to making the world just a little better.
Some of our commitments are greater than others, but we have noticed that it is often the small things that make the biggest difference.
Johan Glennmo, Chairman of the Board.
Our contribution to the world around us.
We have several different commitments where we hope to contribute something good to the world around us. We want to be a part of creating something lasting that makes a real difference. So, when we get involved we set our sights high and think long-term.
Star for Life
FC Rosengård
Special Olympics Sweden
Emerging Cooking Solutions
Uppstart Malmö
Project Kaxås
Expect a Better Tomorrow Foundation
Hugos Stiftelse & Glädjeruset
Thanda Foundation Trust
Offerdals SK
Offerdals Spelmanslag
Utfallsfonden
Bitprop
Swedish Entrepreneurship Forum
Jewish Community of Malmö
The Swedish Committee against anti-semitism
UWC Dilijan College
RFK Human Rights
News and updates from the Danir Group.
Stay updated on the latest news and exciting developments within the Danir Group.
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