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With a focus on long-term entrepreneurship and social commitment.

We are an entrepreneur-driven company owned by the Dan Olofsson family. Danir was founded in 1986, and our role is to own and develop our companies while also contributing to a better society. We do this through entrepreneurship, long-term commitment and community involvement.

Latest
News and updates from across the group.

Keep up with the latest news from across the Danir Group, get to know our people, and gain insights into what drives our companies through stories and more.

Danir meets Danir

On leadership.

Danir. In the premiere episode of Danir meets Danir, Dennis Axnér sat down with Håkan Wifvesson, Jana Söderberg and Fredrik Hedlund for a conversation about leadership.

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The Year 2025

Organic growth, a strategy that strengthens culture and value.

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Theme talk

A talk on organic growth.

Danir Group. To explore the theme of Danir’s 2025 Yearbook, we brought together three individuals from across the group, each with hands-on experience in building businesses with primarily organic growth.

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Sigma Technology

Sigma Technology and Aetheria Partners join forces to make sovereign AI deployable for regulated European organizations

Press releases

09/09/2026

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Nexer

Nexer selected for Microsoft’s Inner Circle for AI Business Solutions

Press releases

09/08/2026

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Sigma Technology

Sigma Technology Expands in Norway with Focus on Embedded and Safety-Critical Development

Press releases

09/02/2026

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Our subsidiary groups
Continuity creates value on several levels, and worldwide.

Our entrepreneur-driven and decentralised leadership plays an important role in our subsidiary groups being so successful. We encourage local drive and energy in order to create the success that makes us stable, reliable and strong. Both as a group and as an employer.

Clear
Nexer
Subsidiary group. Nexer is a global full-service provider that drives technological development and digitalisation for businesses and society. Through our strategic capabilities, technical expertise, and communication skills, we create value for our customers in a digital world. We combine entrepreneurial spirit and long-term partnerships with cutting-edge skills in future-focused areas such as AI, machine learning, advanced analytics, embedded engineering, cloud, and cybersecurity.
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A Society
Subsidiary group. A Society operates in a consulting market that evolves gradually, in step with the needs of people and organisations. Our vision, “A Society powered by freedom”, is about creating opportunities for consultants to grow on their own terms – professionally, personally, and together with their clients. With over 20 years’ experience matching the right skills to the right assignments, we help consultants build lasting relationships, sustainable careers, and future-ready solutions. Through their success, we grow organically – with more specialists on assignment and more professionals finding their dream projects through A Society.
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PION Group
Subsidiary group. PION Group strengthens the competitiveness of individuals and companies through strategic talent solutions in staffing, recruitment, and consulting services. We operate under the brands Uniflex, Poolia, and QRIOS. Our vision, “A world where people matter – powered by tech”, permeates the way we work: combining technology and expertise to deliver quality, scalability, and long-term value. PION Group is listed on Nasdaq Stockholm, Small Cap, and we build our future on organic growth and a clear customer focus.
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Aptio
Subsidiary group. Aptio Group helps companies execute, interpret, and navigate regulatory and industry-specific requirements in tasks and processes. These requirements can be found in both legislation and various standards. We work cross-functionally, addressing issues across all business processes, including production, product development, research, testing, and procurement. Founded in Malmö in 2017, Aptio Group has been an independent part of the Danir Group since 2021. We engage around 240 people across four offices in Sweden, Denmark, and Switzerland.
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Thanda
Subsidiary group. Thanda Group spans luxury hospitality, real estate development, and conservation, offering experiences that are as immersive as they are memorable. Guests can explore Thanda Safari, a 16,500-hectare Big Five reserve in South Africa, escape to Thanda Island, an exclusive-use private island off the coast of Tanzania, or cruise along the French Riviera aboard the classic vintage yacht Over the Rainbow of London. Across all locations, dedicated local teams ensure service of the highest calibre. At the heart of everything lies a commitment to creating extraordinary experiences while leaving a lasting positive impact.
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BrainLit
Holdings. BrainLit develops patented lighting systems that bring daylight indoors, improving both health and performance. Our scientifically based, proven biocentric lighting helps support better sleep, a stronger immune system, and improved energy and focus. In addition to natural day–night cycles, we offer lighting tailored to different activities – from ergonomic light for healthcare settings to “pre-game” and “post-game” lighting for sports teams. Biocentric lighting is widely used by teams in the Premier League, NFL, MLB, and NBA. Our portfolio also includes UVEN, a patented disinfection solution that neutralises infectious organisms in the air and on surfaces.
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Cindrigo
Holdings. Cindrigo is a London-listed (LSE: CINH) renewable energy developer building a high capacity, clean baseload power generation portfolio across Europe. The current portfolio includes around 500 MW of combined heat and power (CHP) assets, comprising a 110 MW biomass plant in Finland and approximately 400 MW of geothermal resources across three projects in Germany. We also maintain an active development strategy with several additional renewable energy projects and licences under evaluation. Our vision is to create shareholder value by delivering clean baseload power solutions that meet rising energy demand while improving environmental outcomes.
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DanAds
Holdings. DanAds is the leading provider of self-serve advertising platforms, helping publishers automate and scale their ad sales. Our white-labelled solutions enable advertisers to manage campaigns directly – controlling proposals, targeting, budgets, and performance. Founded in Stockholm in 2013, DanAds today collaborates with some of the world’s best-known publishers and brands, including Bloomberg Media, Rogers Sports & Media, Tripadvisor, Paramount, Roku and Philips. Having grown rapidly during 2024, and with new offices in Malmö and Romania, we continue to shape the future of ad automation.
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Finansfabriken
Holdings. Finansfabriken is Sweden’s new human-centred finance company. We’re here to help small businesses succeed and grow – by doing the opposite of everyone else. When others see risks, we see opportunities. When others close doors, we open them. We create business loans, invoice purchasing and debt collection with craftmanship – powered by modern technology but always keeping people at the heart of everything we do. With us, it’s people – not machines – who listen and make the decisions.
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Hub Park
Holdings. Hub Park is a specialised property company, with a market-leading niche through a unique concept for mobility infrastructure. Based on modern and efficient mobility properties, Hub Park offers integrated solutions for parking, mobility, local services, and energy. The customers include municipalities, private land and property owners, residents, and commercial operators. Hub Park is shaping the mobility houses of the future – creating resource-efficient, sustainable, and vibrant centres within residential areas.
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InfoTech Scandinavia
Holdings. InfoTech Scandinavia offers the unique information system Advantum, developed in close collaboration with leading companies in Swedish industry. We develop, support, market, and sell Advantum, taking full responsibility for installation, training, and customer-specific configurations. With extensive experience in information management across a wide range of industries and regulatory environments, and with offices in Malmö and Stockholm as well as international partnerships, we are able to provide high-quality service to customers wherever they are based.
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InterMatte
Holdings. InterMatte is a digital mathematics learning tool designed for students in years 6–9. It not only excites students but also simplifies the work for teachers, giving them more time to help more pupils. With InterMatte’s unique help messages and instructional videos, students receive immediate feedback and assistance when they get stuck on a task. The programme analyses the student’s response and provides a help message specifically tailored to the mistake made. Featuring gamified elements and an appealing interface, mathematics is presented in an engaging way without compromising on quality.
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Kaunis Iron
Holdings. Kaunis Iron has been operating the iron ore mine in Pajala since 2018. Each year, we produce around 2.3 million tonnes of iron ore concentrate, which, thanks to its high quality and environmental advantages, is in strong demand among steelworks worldwide. Our operations employ about 550 people and generate an annual turnover of approximately SEK 3 billion. With a strong local commitment, we aim to build a long-term, sustainable mining industry. For us, this means an industry rooted in the local community, that creates value for Norrbotten and contributes to Pajala's development.
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NocNoc
Holdings. NocNoc helps businesses and organisations reach their audience and make an impact. We develop strong brands by creating, planning, and executing communications and marketing campaigns that boost credibility and drive long-term growth. We offer end-to-end solutions – from strategy and concept to design, events, project management, and business development – and see ourselves as an extension of our clients’ marketing teams. By working closely together and combining their insights with our expertise, we create a more enjoyable, hands-on process and deliver better results.
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Norrsken22
Holdings. Norrsken22 provides local growth capital to Africa’s future tech giants. Our goal is to drive sustainable, long-term economic growth through investments in the continent’s fast-growing technology sector. We back bold entrepreneurs who are building companies that solve real-world challenges. Our Africa-based team partners with them at every step, combining local presence with insights from unicorn founders around the world. We believe in Africa’s entrepreneurs: they have the talent, resilience, and ambition to create world-class companies, and they deserve access to capital, expertise, and networks that match their potential.
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Rexor
Holdings. More time for what you and your colleagues are passionate about. That is the core idea behind Rexor. Every window, feature, and routine is designed to meet the needs of consultants, whether at the office, working from home, or on the go. The system is comprehensive, covering time tracking, project management, outlay, and finance. Developed in Sweden with cutting-edge technology, Rexor is cloud-native, with both support and servers based in the country. In addition, Rexor AB is an award-winning, high-growth company with top credit ratings.
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Slättö
Holdings. Slättö is a private equity real estate investor with a Nordic focus. We strive to deliver consistent, market-leading returns for our investors through thematic strategies, local expertise, clear values, and a committed team. The Slättö funds collectively manage assets of EUR 3 billion. Since inception in 2013, the firm has executed over 100 transactions with a total value of EUR 4 billion. With a forward-looking approach, we prioritise sustainability as a key driver of the long-term success of our investments.
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Star for Life
Involvement. Star for Life was born in 2005 when Christin and Dan Olofsson started a new venture in KwaZulu-Natal, South Africa. They saw how many employees were affected by the spread of HIV and AIDS. This led them to initiate a school programme where children and young people are equipped to avoid infection and to take responsibility for their studies, their dreams and their lives. Over 20 years, Star for Life has helped 540,000 students to improve their health and school results whilst, at the same time, growing globally. Today, we have fundraising activities in Sweden, Norway and Germany and help students in South Africa, Namibia, Tanzania, Ukraine, Jerusalem and Sweden.
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FC Rosengård
Involvement. FC Rosengård is not only a successful football club but also an active force for social change. Using football as a tool, we work to drive positive change in society. Our vision is to create an equal Malmö – one that includes all communities and people; a Malmö where every child and family dares to believe in their dreams and sets goals for the future, both on and off the pitch. As a club, we stand on two equally important pillars – sports and social commitment – and we invest just as much in our social initiatives as we do in our sporting activities.
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Special Olympics Sweden
Involvement. Special Olympics Sweden, part of the Swedish Parasport Federation, provides grassroots and recreational sports for people with intellectual disabilities. Our mission is to give everyone, regardless of ability, the chance to lead an active life. We achieve this by organising regional, national, and international sporting events – and by advocating for inclusion while supporting local sports clubs with the knowledge and tools they need to develop their activities for these athletes. Today, there are more than 10,000 Special Olympics athletes across Sweden.
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Emerging Cooking Solutions
Involvement. Cooking over open fires still causes more deaths than malaria, tuberculosis, and AIDS combined – and has a climate impact comparable to the entire aviation industry. Emerging Cooking Solutions, based in Malmö with subsidiaries in Zambia, Malawi, and Mozambique, has been producing and distributing efficient, healthy cookstoves and sustainable wood pellet fuel since 2013. The stoves are loaned to users in exchange for purchasing our fuel and are connected to a digital platform that tracks usage, allowing us to target households with the greatest need. Users benefit from cleaner cooking, halve their fuel costs, and save valuable time.
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Bitprop
Involvement. Bitprop partners with township homeowners to develop rental flats on their property. This unique model combines entrepreneurship with financial and social innovation to develop affordable, high-quality, sustainable housing in South Africa's townships. The homeowner leases their land to Bitprop, which provides expertise, support and funding to enable construction. During the 10-year partnership, the homeowner receives 15 percent of the monthly rent collected, while Bitprop uses its share to recoup invested capital and provide a return to investors, creating a sustainable investment model. After 10 years, Bitprop steps out of the picture and 100 percent of the rental income goes to the homeowner.
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Entrepreneurship Forum
Involvement. The Swedish Entrepreneurship Forum is an independent research foundation that initiates, conducts, and communicates policy-relevant research to improve the conditions for entrepreneurship, innovation, small businesses, renewable energy and growth. The foundation also coordinates a unique network spanning the fields of academia, politics, and business. Our goal is to be a leading forum for policymakers, researchers, and opinion formers involved in economic policy issues related to entrepreneurship and innovation. In this way, we can help to disseminate knowledge on which to base decisions that improve the business climate for Swedish entrepreneurs.
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FIFH Malmö
Involvement. FIFH Malmö is one of Europe’s largest parasport clubs. We are committed to promoting an active sports life, normalisation, equal value for all, and inclusion. The club primarily targets three groups: people with intellectual, physical, and/or visual impairments, with senior citizens also being a key focus. Today, FIFH has nearly 1,000 members spanning all age groups. At the heart of the organisation is our own parasport centre, the FIFH Parasport Center – a unique meeting place in many respects. Supporting this work are 15 employees, 13 of whom have a disability themselves, along with around 50 dedicated sports leaders.
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Hugos Stiftelse & Glädjeruset
Involvement. Children and young people with disabilities are a group that is often physically inactive and may struggle to find activities adapted to them. To address this issue, Hugos Stiftelse (Hugo’s Foundation) raises funds to support associations and organisations that work to promote a more active and healthier life for children and youth with disabilities. Funds are raised through events such as Glädjeruset, a running event that allows everyone to participate in their own way.
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Jewish Community of Malmö
Involvement. The Jewish Community of Malmö welcomes Jews of all backgrounds. Its purpose includes organising worship and other religious services, promoting Jewish upbringing and education, and offering cultural and social activities for all ages. The congregation also works to safeguard Jewish interests in society and to counter antisemitism. Due to increased antisemitism and the vulnerable situation for Jews in Malmö, the congregation has significantly diminished, while security costs have increased. In this situation, it is crucial to support the Jewish minority that has long contributed to Malmö's development and cultural life.
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Robert & Ethel Kennedy Human Rights Center
Involvement. Founded in 1968, the Robert & Ethel Kennedy Human Rights Center continues US Senator Robert F. and Ethel Kennedy’s work and legacy. The organisation brings together attorneys, experts, human rights advocates, entrepreneurs, and writers, all committed to their vision of a more just and peaceful world. It advocates for human rights, pursues strategic litigation to hold governments accountable globally, promotes socially responsible business, and celebrates agents of change. To ensure lasting impact, it also educates millions of students on human rights, preparing the next generation of leaders.
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Offerdals Spelmanslag
Involvement. The folk music group Offerdals Spelmanslag was formed for a local heritage festival in Ede, Offerdal, in western Jämtland during the summer of 1985. Olle Simonsson, a prominent and enthusiastic fiddler, put up notices in local shops asking for musicians in the area who wanted to perform at the festival. The playing continued, and the group grew. So far, we have recorded eight albums and played in the USA, Russia, and South Africa. We are happy to play at events such as dances, at care homes, and at folk music gatherings.
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Project Kaxås
Involvement. Project Kaxås was launched in 2019 by Danir to reverse depopulation in the small village of Kaxås in Offerdal. Over six years, the population has grown from fewer than 100 to 270 through new housing, property allocation, and community development. As a result, more than 80 children have moved into the village. The local school has been saved from closure, and a newly built preschool opened in 2024. The project has given young families from across Sweden and parts of Europe the opportunity to establish new homes here, transforming Kaxås into a thriving community for future generations.
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The Swedish Committee against anti-semitism
Involvement. The Swedish Committee Against Antisemitism (SCAA) is a religiously and politically independent organisation with a mission to counter and raise awareness about antisemitism, racism, Nazism, and the Holocaust. The focus is on education, information, and advocacy. The SCAA organises training sessions and courses featuring leading researchers, experts, and educators in the field. The organisation also provides schools, media, political organisations, and other stakeholders with information and educational materials, and arranges guest speakers. At the same time, they monitor public debates and media, addressing and responding to antisemitic, racist, or xenophobic expression.
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Thanda Foundation Trust
Involvement. The Thanda Foundation Trust, founded in 2005 by Christin and Dan Olofsson and chaired by Pierre Delvaux since its inception, is dedicated to supporting rural communities around Thanda Safari in KwaZulu-Natal. The Trust focuses on both socio-economic development and wildlife conservation. Over the past two decades, our work has steadily expanded, creating lasting impact through social initiatives, employment and education programmes, while also leading efforts to protect endangered species. Among other initiatives, we are a founding member of the anti-poaching initiative Project Rhino.
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UWC Dilijan College
Involvement. United World College (UWC) was founded in 1962 on the idea that one of the most important things we can learn is how to understand each other. UWC Dilijan College in Armenia is part of this global organisation’s ongoing work to make education a force that unites people, nations, and cultures for a peaceful and sustainable future. Today, the UWC network includes 18 schools across four continents, offering more than 9,000 young people from around the world a challenging and transformative education each year.
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Uppstart Malmö
Involvement. The idea is simple – more people in employment leads to a better Malmö. With the conviction that entrepreneurship can reduce segregation and exclusion, Dan Olofsson and Luciano Astudillo founded Uppstart Malmö in 2011. Uppstart Malmö operates as a non-profit foundation and has strong support and commitment from private investors, partners, the City of Malmö, and the business community. To date, the foundation’s activities and collaborations have helped over 4,000 people find new jobs.
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Utfallsfonden
Involvement. Utfallsfonden is an impact fund supporting municipalities and regions in their transition to smarter welfare. We provide long-term financing, analysis, and expertise to enable the implementation of preventive and innovative measures, new technology, and more efficient working methods. Managing SEK 400 million, we invest broadly to promote better services for children and young people, the elderly, and other vulnerable groups. Investors include Danir, the European Investment Fund, state-owned Saminvest, Leksell Social Venture, and Norway’s Ferd.
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Organic growth, a strategy that strengthens culture and value.
Read more about our 2025
Subsidiary groups
6
Additional holdings
13
Involvement
18

Our holdings & involvement

A long-term focus and drive that create lasting value.

We see our ownership as a long-term commitment, without exit plans. Since the start in 1986, we have shown how our long-term approach, entrepreneurship and driven employees create long-lasting success. Together, we also lay the foundation to make a positive impact on society.

Our holdings
Our entrepreneur-driven, decentralised leadership plays a key role in the success of our businesses. We let local drive and initiative guide development, making us stable and strong – both as a group and as an employer. Our holdings also deliver admirable results over time, not only in numbers but in how entrepreneurship is nurtured and innovations, products, and services are developed.
Our holdings
Our involvement
As a group and as entrepreneurs, we believe that not only do we have a responsibility for our employees and our customers but also for the world around us. That is why we want to be involved, committed and to contribute to making the world just a little better. Some of our commitments are greater than others, but we have noticed that it is often the small things that make the biggest difference.
Our involvement
Latest news
The latest updates from the Danir Group.
Danir
08/10/2026
Danir meets Danir – on the tech shift

Danir meets Danir returns with another episode, bringing together three individuals who offer different perspectives on the technological transition currently taking place. In this episode, we meet Anna-Paula Jonsson, Senior Consultant and Futures Strategist at Kairos Future, and Jon Carvell, entrepreneur, co-founder and CEO of Qgroup. They are joined by Bhavin Patel, recently appointed CEO of Sigma Connectivity, one of Sweden’s leading technology and product development companies.

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