With a focus on long-term entrepreneurship and social commitment

We are an entrepreneur-driven company owned by the Dan Olofsson family. Danir was founded in 1986, and our role is to own and develop our companies while also contributing to a better society. We do this through entrepreneurship, long-term commitment and community involvement.

2022

An outstanding year when remarkable drive created record results

We would like to share with you what’s been going on during the year. Read about our companies and social commitments in our yearbook and get to know some of the people who play an important part in the results that we are so proud of, year after year.

Our holdings

Entrepreneurship and local drive build our success

We see our ownership as a long-term commitment, without exit plans, and now with the second generation of the Dan Olofsson family at the helm. Since the start in 1986, we have shown how our long-term approach, entrepreneurship and driven employees create long-lasting success. And this is the common denominator for all our holdings.

Continuity creates value on several levels, and worldwide

Our entrepreneur-driven and decentralised leadership plays an important role in our subsidiary groups being so successful. We encourage local drive and energy in order to create the success that makes us stable, reliable and strong. Both as a group and as an employer.

Sigma

Subsidiary group Sigma Group consists of leading consulting companies with the objective to make their customers more competitive. They do this through technological know-how, cutting-edge expertise, and a passion for constantly finding better solutions.

Nexer

Subsidiary group Nexer is a global full-service provider in digitalization, tech, and engineering. They offer expertise in strategy, technology, and communication and build long-term partnerships to achieve success through data-driven analytics and strategic advice.

A Society

Subsidiary group A Society offers experienced consultants for complex tech assignments. Consultants with the expertise to analyze and solve tough problems, implement solutions, and create success for customers while making a positive impact on the world.

PION Group

Subsidiary group The PION Group works to maximise the ability of people and companies to achieve peak performance through competence, technology and strategy. They firmly believe that human resources will remain the driving force for growth in the future.

Aptio

Subsidiary group Aptio Group's experienced consultants help companies with everything related to the execution, interpretation and guidance of regulatory and industry-required tasks or processes that may be mandatory by law or industry requirements.

Thanda

Subsidiary group Thanda is a group of companies within the tourism, hospitality and real estate development industry with operations in South Africa, Tanzania, and Malta. The crown jewel is Thanda Safari Game Reserve, a South African game reserve with a 5-star lodge.

Within our larger subsidiary groups, we see continued development and organic growth that is hard to beat.

Niclas Lundin, CEO

Where potential and drive meet innovation and new thinking

What our additional holdings have in common is that they all deliver admirable results. Not only in numbers but also in how they manage entrepreneurship and develop innovative solutions, products and services.

ADDITIONAL HOLDINGS

Hub Park 

Hub Park is a real estate company that focuses on developing traditional parking garages into sustainable mobility hubs adjacent to residential and commercial properties.

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ADDITIONAL HOLDINGS

NocNoc

NocNoc is an advertising agency that uses analysis and strategy to develop and strengthen clients' brands. They identify the essence, personality and uniqueness and communicate it to the world.

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ADDITIONAL HOLDINGS

Radinn

With a vision to make the dream of surfing accessible to the masses, the innovators at Radinn develop and sell first-class electric surfboards on a global market.

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ADDITIONAL HOLDINGS

BrainLit

BrainLit develops biocentric lighting technology. Solutions that provide daylight, essential to our well-being, indoors and contribute to better work and study environments and better health.

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ADDITIONAL HOLDINGS

Cindrigo

Cindrigo is a clean energy company specializing in finding and developing renewable energy solutions and building a portfolio of high-capacity, base-power generation.

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ADDITIONAL HOLDINGS

InfoTech Scandinavia

InfoTech Scandinavia develops, supports, markets, and sells Advantum, a unique information system created through close collaboration with top companies in the Swedish industry.

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ADDITIONAL HOLDINGS

Rexor

Rexor is an innovative and user-friendly business system built on new technology and industry knowledge, designed to streamline the management of time, projects and finances for consulting companies.

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ADDITIONAL HOLDINGS

United Influencers

United Influencers is a marketing agency that specializes in influencer marketing. They have offices in Norway, Sweden, Serbia, Switzerland, and Italy, and work with influencers and clients worldwide.

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ADDITIONAL HOLDINGS

Mikz Alliance

Mikz Alliance operates an international membership organization, providing media houses and major media buyers with the necessary technology to effectively conduct influencer marketing.

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ADDITIONAL HOLDINGS

DanAds

DanAds is the innovator, now a leader in self-service ad tech, connecting ad sellers and advertisers and simplifying their work processes through a fully automated platform.

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ADDITIONAL HOLDINGS

Norrsken22

Norrsken22 is a for-profit growth fund that invests capital and deep strategic value in African tech founders to promote long-term sustainable economic growth across the continent.

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ADDITIONAL HOLDINGS

Kaunis Iron

Kaunis Iron has been operating the iron ore mine in Pajala since 2018. With the support of strong local commitment, the ambition is to build a long-term and sustainable business.

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ADDITIONAL HOLDINGS

Doxa

Doxa invests in properties and property companies in Sweden. The aim is to deliver a high risk-adjusted return over time through active value creation and good risk diversification.

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ADDITIONAL HOLDINGS

InterMatte

InterMatte is a digital mathematics learning tool for Years 6-9. It aids and enthuses the students by providing educational clues and frees up valuable time for the teachers.

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ADDITIONAL HOLDINGS

Spintop Ventures

Spintop Ventures is a venture capital firm that invests in early-stage technology-based startups from the Nordics and supports teams on a mission to build great companies.

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A better world requires a long-term commitment

As a group and as an entrepreneur, we believe that not only do we have a responsibility for our employees and our customers but also for the world around us. That is why we want to be involved, committed and to contribute to making the world just a little better.

Some of our commitments are greater than others, but we have noticed that it is often the small things that make the biggest difference.

Johan Glennmo, Chairman of the Board.

Our contribution to the world around us

We have several different commitments where we hope to contribute something good to the world around us. We want to be a part of creating something lasting that makes a real difference. So, when we get involved we set our sights high and think long-term.

OUR INVOLVEMENT

Star for Life 

Through a unique school program, Star for Life's coaches help youth in southern Africa build self-esteem, motivate them to invest in their education and make wise life decisions.

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OUR INVOLVEMENT

Star for Life Jerusalem

Star for Life Jerusalem aims to improve the living situation in East Jerusalem through different initiatives for education, employment, IT skills development, and IT entrepreneurship programs.

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OUR INVOLVEMENT

Motivationslyftet

Motivationslyftet is a part of Star for Life's operations in Sweden that offers self-leadership educational programs to students from middle school to high school in various schools across Sweden.

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OUR INVOLVEMENT

FC Rosengård

FC Rosengård has one of Sweden's best and most well-merited women's football teams. The team had a historic 2022, winning the Damallsvenskan and Swedish Cup and competing in the Champions League.

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OUR INVOLVEMENT

Uppstart Malmö

Uppstart Malmö was founded in 2011 by Dan Olofsson and Luciano Astudillo. They firmly believe that entrepreneurship creates jobs, which in turn reduces segregation and exclusion.

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OUR INVOLVEMENT

Swedes for Ukraine 

Swedes for Ukraine is a digital platform, developed in record time, that connects Ukrainian refugees in Sweden in need of accommodation with Swedes who have accommodation to offer.

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OUR INVOLVEMENT

Utfallsfonden

Utfallsfonden funds organizations that offer solutions that create measurable improvements within health, well-being, education, the labour market, integration, housing, and security.

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OUR INVOLVEMENT

Bitprop

Bitprop enables landowners to transform their properties into profitable assets, believing that entrepreneurship provides both immediate and long-term sustainable solutions.

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OUR INVOLVEMENT

Project Kaxås 

Project Kaxås invests in young families who want to relocate to a scenic countryside and change their lifestyle. The project aims to counteract centralization and preserve the Kaxås rural school.

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OUR INVOLVEMENT

Thanda Foundation Trust

Thanda Foundation Trust contributes to the socio-economic, educational and developmental needs of the tribal communities adjacent to Thanda Safari in the Umkhanyekde District in South Africa.

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OUR INVOLVEMENT

Expect a Better Tomorrow Foundation

Every year, the Expect a Better Tomorrow Foundation launches an initiative to highlight a problem, an injustice, aiming to contribute to a better tomorrow. For someone, for some, or for all.

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OUR INVOLVEMENT

Special Olympics Sweden 

Special Olympics Sweden offers wide-ranging, recreational athletic activities for people with intellectual disabilities, aiming to give everyone a chance to have an active life, regardless of ability.

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OUR INVOLVEMENT

Hugos Stiftelse & Glädjeruset

Through, among other things, the Glädjeruset races, Hugos Stiftelse raises funds to support associations that promote an active life and better health for children and youth with disabilities.

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OUR INVOLVEMENT

Emerging Cooking Solutions

Emerging Cooking Solutions has developed a stove that burns waste biomass pellets instead of charcoal. This reduces the extensive climate impact and deaths caused by cooking over smoky fires.

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OUR INVOLVEMENT

Jewish Community of Malmö

The Jewish Congregation of Malmö welcomes Jews of all ages, lifestyles, and backgrounds. They have a rich offering of Jewish culture, events, religious services, kosher cuisine, and Jewish education.

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OUR INVOLVEMENT

The Swedish Committee against anti-semitism

The Swedish Committee against antisemitism is a religiously and politically independent organization whose purpose and focus is to counter antisemitism and racism through knowledge, information, and opinion formation.

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OUR INVOLVEMENT

Swedish Entrepreneurship Forum

Swedish Entrepreneurship Forum is an independent research foundation that initiates and conducts policy-relevant research on entrepreneurship, innovation, small businesses, regeneration, and growth.

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OUR INVOLVEMENT

Offerdals SK

Offerdal Ski Club is the village's club for the village's people. The Ski Club is actually a sports club with the aim of promoting and conducting sports activities across the municipality.

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OUR INVOLVEMENT

Offerdals Spelmanslag

Offerdals Spelmanslag has been performing its music across the world since 1985, including the USA, Russia, and South Africa. But most often, at stage performances at home in Jämtland.

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OUR INVOLVEMENT

RFK Human Rights

RFK Human Rights is an organization dedicated to preserving the memory of Robert F. Kennedy, continuing his work to fight oppression, and promoting a more just and peaceful world.

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OUR INVOLVEMENT

UWC Dilijan College

Dilijan College in Armenia is a member of the UWC organization, which aims to use education as a tool to bring people, nations and cultures together for a peaceful and socially sustainable future.

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News from Danir

Here you can follow all the latest news and other exciting things happening within the Danir Group.