Every year, the Expect a Better Tomorrow Foundation launches an initiative to highlight a problem, an injustice, aiming to contribute to a better tomorrow. For someone, for some, or for all.

This year’s Expect a Better Tomorrow initiative is Heja Klubben! This initiative seeks to demonstrate the invaluable benefits that Swedish association life provides throughout our expansive country. The intention is to spotlight the thousands of sports associations and clubs whose members unite, stimulate, integrate and develop individuals both as athletes and as people, come rain or shine, in good times or bad. 

Heja Klubben! also aims to pay tribute to all those who donate their time and effort: enthusiasts with a passion for their club who create rewarding leisure activities for children, young people and adults. Among other things, the goal is to increase awareness of what clubs do and how they contribute to their communities, encourage more people to get involved in association life, and help ensure that this unique popular movement can continue to grow and benefit people all over Sweden.