DanAds

Streamlined advertising at cost price.

DanAds is the premier ad-commerce and automation solution provider, enabling publishers to streamline operations, maximize revenue, and deliver superior advertising solutions to a diverse range of advertisers. All within a closed ecosystem where all data is controlled by the publisher.

DanAds was founded in 2013 by CEO, Istvan Beres, and CCO, Peo Persson. Among our clients are some of the world's leading traditional publishers, including Bloomberg Media Group and Rogers Sports & Media, as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Tripadvisor, Paramount, Philips, and Roku.

Collaboration and partnerships for long-term stability

As a frontrunner in self-service and advertising automation, DanAds continues to grow by leveraging the expertise and capabilities of our teams. Our technology automates the external process of purchasing ad space in the most efficient way, as well as internal processes that enable the publisher to fully automate the sale of media space, resulting in a positive margin effect of up to 50 percent.

Currently, the AdTech industry faces the challenge of distinguishing long-term usable AI applications from mere hype. We see potential in generative AI as a creative tool, and as streaming platforms consolidate, new opportunities for smart TV advertising are emerging. Our focus is on preserving the human touch in advertising, combining data-driven strategies with creative content, streamlining monotonous tasks, and giving publishers and advertisers more room to focus on creativity.

In today’s competitive landscape, collaboration is crucial. Our partnership with Brand Metrics, which offers sophisticated brand lift measurement, exemplifies how we enhance our platform for clients. By focusing on our unique competencies and collaborating with other leading companies, we deliver exceptional value and innovation in the AdTech industry.

The year in brief

With a continued strong increase in recurring revenues and positive monthly EBITDA, 2024 was a milestone year for DanAds. Despite a challenging market, we doubled our gross margin. Strategic expansion in the EMEA market and the growth of our development team in Central Asia contributed to this success.

Our commitment to innovation earned us awards such as Product of the Year at NAB in Las Vegas, and Deloitte named us the fastest-growing technology company in Europe, the Middle East, and Africa (EMEA). These achievements underscore our resilience and strategic focus on sustainable growth and profitability.

Website

danads.com

DanAds

DanAds is the premier ad-commerce and automation solution provider, enabling publishers to streamline operations, maximize revenue, and deliver superior advertising solutions to a diverse range of advertisers. All within a closed ecosystem where all data is controlled by the publisher.

DanAds was founded in 2013 by CEO, Istvan Beres, and CCO, Peo Persson. Among our clients are some of the world’s leading traditional publishers, including Bloomberg Media Group and Rogers Sports & Media, as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Tripadvisor, Paramount, Philips, and Roku.