DanAds is the leading provider of self-serve advertising platforms, helping publishers automate and scale their ad sales. Our white-labelled solutions enable advertisers to manage campaigns directly – controlling proposals, targeting, budgets, and performance.
Founded in Stockholm in 2013, DanAds today collaborates with some of the world’s best-known publishers and brands, including Bloomberg Media, Rogers Sports & Media, Tripadvisor, Paramount, Roku and Philips. Having grown rapidly during 2024, and with new offices in Malmö and Romania, we continue to shape the future of ad automation.
DanAds’ growth story is rooted in solving real problems at scale through automation, transparency, and sustainable innovation. In 2025, we focused on empowering publishers by reducing manual work by up to 95 percent, offering self-serve tools for efficient inventory access, and enabling sales teams with advanced managed services. We stayed grounded amid the noise of AI hype, choosing to invest in practical solutions that deliver lasting value. Our strong client retention and recurring revenue growth reflect this approach.
Partnerships such as our collaboration with TVBeat enhanced platform value by unifying audience insights across linear and digital TV, advancing ad sales automation. With new market expansions and a sharp focus on product performance, DanAds remains committed to building enduring solutions in a fast-changing ecosystem.
2025 was a pivotal year for DanAds, marked by further global expansion and three major client signings: Yahoo, National CineMedia and TV4. Following 31.6 percent growth in recurring revenue and an EBITDA increase of SEK 49.1 million in 2024, DanAds built on that momentum with continued innovation and a strong product roadmap. We opened a new office in Malmö and prepared for market entry in Romania through a strategic partnership with Sigma Software. Our placement on the FT1000 list, client retention above 95 percent, and industry awards reflect our focus on long-term value, performance and client trust in a rapidly evolving ad tech landscape.

