NocNoc helps businesses and organisations reach their audience and make an impact. We develop strong brands by creating, planning, and executing communications and marketing campaigns that boost credibility and drive long-term growth.

We offer end-to-end solutions – from strategy and concept to design, events, project management, and business development – and see ourselves as an extension of our clients’ marketing teams. By working closely together and combining their insights with our expertise, we create a more enjoyable, hands-on process and deliver better results.

Organic growth builds a solid foundation

We are mindful that our industry has always been sensitive to economic fluctuations. That is why we grow step by step, in line with new assignments and the development of existing relationships. By doing this, we create a stable foundation for both our clients and our team.

2025 in brief

Thanks to new projects from forward-thinking clients less affected by economic fluctuations, we have maintained a good balance throughout the year, despite an uncertain and cautious market. As of now, business remains stable compared with 2024 – with growth forecast at 3–5 percent – providing a positive footing to build on.

2025 also brought great recognition for our work. The brand film Experts of Tomorrow, which we produced for Sigma Group, won gold at the Magnet Employer Branding Awards, and Danir’s 2024 yearbook was nominated in two categories for the Publishing Prize.

Organic growth, a strategy that strengthens culture and value.
Read more about our 2025
Subsidiary groups
6
Additional holdings
13
Involvement
18
Our additional holdings
Where potential and drive meet innovation and new thinking.
Holding

BrainLit develops patented lighting systems that bring daylight indoors, improving both health and performance. Our scientifically based, proven biocentric lighting helps support better sleep, a stronger immune system, and improved energy and focus. In addition to natural day–night cycles, we offer lighting tailored to different activities – from ergonomic light for healthcare settings to “pre-game” and “post-game” lighting for sports teams. Biocentric lighting is widely used by teams in the Premier League, NFL, MLB, and NBA. Our portfolio also includes UVEN, a patented disinfection solution that neutralises infectious organisms in the air and on surfaces.

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Holding

Cindrigo is a London-listed (LSE: CINH) renewable energy developer building a high capacity, clean baseload power generation portfolio across Europe. The current portfolio includes around 500 MW of combined heat and power (CHP) assets, comprising a 110 MW biomass plant in Finland and approximately 400 MW of geothermal resources across three projects in Germany. We also maintain an active development strategy with several additional renewable energy projects and licences under evaluation. Our vision is to create shareholder value by delivering clean baseload power solutions that meet rising energy demand while improving environmental outcomes.

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Holding

DanAds is the leading provider of self-serve advertising platforms, helping publishers automate and scale their ad sales. Our white-labelled solutions enable advertisers to manage campaigns directly – controlling proposals, targeting, budgets, and performance. Founded in Stockholm in 2013, DanAds today collaborates with some of the world’s best-known publishers and brands, including Bloomberg Media, Rogers Sports & Media, Tripadvisor, Paramount, Roku and Philips. Having grown rapidly during 2024, and with new offices in Malmö and Romania, we continue to shape the future of ad automation.

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Holding

Finansfabriken is Sweden’s new human-centred finance company. We’re here to help small businesses succeed and grow – by doing the opposite of everyone else. When others see risks, we see opportunities. When others close doors, we open them. We create business loans, invoice purchasing and debt collection with craftmanship – powered by modern technology but always keeping people at the heart of everything we do. With us, it’s people – not machines – who listen and make the decisions.

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Holding

Hub Park is a specialised property company, with a market-leading niche through a unique concept for mobility infrastructure. Based on modern and efficient mobility properties, Hub Park offers integrated solutions for parking, mobility, local services, and energy. The customers include municipalities, private land and property owners, residents, and commercial operators. Hub Park is shaping the mobility houses of the future – creating resource-efficient, sustainable, and vibrant centres within residential areas.

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Holding

InfoTech Scandinavia offers the unique information system Advantum, developed in close collaboration with leading companies in Swedish industry. We develop, support, market, and sell Advantum, taking full responsibility for installation, training, and customer-specific configurations. With extensive experience in information management across a wide range of industries and regulatory environments, and with offices in Malmö and Stockholm as well as international partnerships, we are able to provide high-quality service to customers wherever they are based.

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Holding

InterMatte is a digital mathematics learning tool designed for students in years 6–9. It not only excites students but also simplifies the work for teachers, giving them more time to help more pupils. With InterMatte’s unique help messages and instructional videos, students receive immediate feedback and assistance when they get stuck on a task. The programme analyses the student’s response and provides a help message specifically tailored to the mistake made. Featuring gamified elements and an appealing interface, mathematics is presented in an engaging way without compromising on quality.

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Holding

Kaunis Iron has been operating the iron ore mine in Pajala since 2018. Each year, we produce around 2.3 million tonnes of iron ore concentrate, which, thanks to its high quality and environmental advantages, is in strong demand among steelworks worldwide. Our operations employ about 550 people and generate an annual turnover of approximately SEK 3 billion. With a strong local commitment, we aim to build a long-term, sustainable mining industry. For us, this means an industry rooted in the local community, that creates value for Norrbotten and contributes to Pajala's development.

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Holding

Norrsken22 provides local growth capital to Africa’s future tech giants. Our goal is to drive sustainable, long-term economic growth through investments in the continent’s fast-growing technology sector. We back bold entrepreneurs who are building companies that solve real-world challenges. Our Africa-based team partners with them at every step, combining local presence with insights from unicorn founders around the world. We believe in Africa’s entrepreneurs: they have the talent, resilience, and ambition to create world-class companies, and they deserve access to capital, expertise, and networks that match their potential.

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Holding

More time for what you and your colleagues are passionate about. That is the core idea behind Rexor. Every window, feature, and routine is designed to meet the needs of consultants, whether at the office, working from home, or on the go. The system is comprehensive, covering time tracking, project management, outlay, and finance. Developed in Sweden with cutting-edge technology, Rexor is cloud-native, with both support and servers based in the country. In addition, Rexor AB is an award-winning, high-growth company with top credit ratings.

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Holding

Slättö is a private equity real estate investor with a Nordic focus. We strive to deliver consistent, market-leading returns for our investors through thematic strategies, local expertise, clear values, and a committed team. The Slättö funds collectively manage assets of EUR 3 billion. Since inception in 2013, the firm has executed over 100 transactions with a total value of EUR 4 billion. With a forward-looking approach, we prioritise sustainability as a key driver of the long-term success of our investments.

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Holding

Spintop Ventures is the leading venture capital firm in the Nordics, investing in innovative software-based technology companies. We contribute our knowledge and experience to make long-term investments in entrepreneurs who drive change and support the transition to a sustainable society. After nearly 15 years, we are proud to showcase a solid list of successful investments in SaaS, B2B, B2C, fintech, gaming, IoT/telecom, and deep tech.

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