Stalands Möbler live with Storefront from Nexer

Press release

Stalands Möbler live with Storefront from Nexer

2021-12-14 Nexer

Stalands M√∂bler’s (Staland’s Furniture)¬†new e-commerce site went live with on December 13. The solution¬†is a Storefront e-commerce accelerator from Nexer, and was delivered by¬†Nexer Unified Commerce, in collaboration with Storm Commerce and Umbraco.

With the e-commerce accelerator Storefront, Stalands can offer its customers a modern e-commerce experience that can be scaled up and adapted to Staland’s customers’ needs.

“The collaboration with Nexer Unified Commerce has been very successful from day one, and our new e-commerce is proof of that. With the launch, we will now be able to offer our customers the same strong experience online that we do successfully in our department stores today “, says Erik Gullborn, Online Sales Manager at Stalands.

In addition to all the basic functionalities that are already in place in Storefront, Nexer has implemented CRM using Voyado with a unique UX-adapted design and a future e-commerce strategy for Stalands Möbler.

“At Nexer Unified Commerce, we are passionate about e-commerce, and it is extra fun to be able to convey this to Stalands M√∂bler in the form of their new Nexer Storefront solution and e-commerce strategy. This means Stalands will be able to give its customers an inspiring shopping experience, and we look forward to continuing the work with Stalands M√∂bler for many years to come”, says Sofie Hedman, Project Manager at Nexer Unified Commerce.

Storefront is ready-to-use e-commerce that can grow with the customer’s business and be adapted based on needs. In the e-commerce accelerator, Nexer Unified Commerce has gathered its 30 years of work with e-commerce and experience from over 100 projects. Storefront is based on the latest technology from Storm Commerce in combination with Umbraco Cloud as CMS.

“We are thrilled to welcome Stalands as a customer. We see great potential for them online, and it will be exciting to be a part of their upcoming digital journey”, says Michael Hallberg, CCO, Storm Commerce.

“We have worked closely with Nexer for several years where we have launched many successful projects together. With Nexer Storefront (Umbraco Cloud + Storm Commerce), the customer gets an accelerator for their e-commerce, which we are proud to be a part of”, says Helle Kragelund, Partner Manager at Umbraco.

Stalands M√∂bler’s new e-commerce site can be found here:

About Stalands
Stalands Möbler is a family business founded in 1946. The first store was 140 m2 and was located on Folkungagatan, Södermalm in Stockholm. Since its inception, Stalands has aimed to offer an extensive range of quality furniture. The company has grown over the years and today comprises 9 stores and over 100 employees. Today, the company consists of 3 store concepts: Stalands (6 stores), Interiörbutiken, and Duxiana.

About Nexer Unified Commerce
Unified Commerce is Nexer’s specialist unit for e-commerce. The goal is to give customers more uncomplicated and more efficient handling and to give customers’ customers a better experience. Unified Commerce brings together all e-commerce and customer dialogue systems into an ecosystem that provides a seamless experience for everyone involved, where our customers’ business value is in focus.

For more information, please contact:
Sofie Hedman, E-commerce Project Manager, Nexer Unified Commerce
+46 73 723 79 55

Beatrice Silow, Communications and Culture Manager Nexer Group

+46 703 79 15 06