The year in brief

For us, the past year has meant a transition from a focus on R&D and growth to industrialisation and profitability. 2022 has also been about managing and parrying changes in the outside world that affect our organisation and our company. The year has been characterized by the war in Ukraine and the financial crisis that followed it, resulting in new business conditions. We are doing our best to ensure the security of our organisation, and our ability to adapt to changed circumstances is essential. Change processes are never easy, but we have fantastic employees and together we are guiding Radinn forward on this journey.

As with most companies, in times like these it is important to balance our business so that we can achieve both profitability and continued sustainability. Our current development projects and initiatives aim to increase efficiency and quality and to reduce costs.

The market for jetboards is constantly expanding, and we are building our distribution network with the help of larger and larger retailers. North America is now showing clear signs of becoming our largest market by far. We are proactively managing certification and regulatory processes aimed at stimulating sales and further consolidating our position as a global leader in jetboards.

This year, we launched and tested our rental concept Radinn Surf Club, with successful results in several places. Indeed, the concept proved so successful that next year we will start rolling it out in selected locations. We believe that the possibility of being able to rent a Radinn board will positively affect public awareness of our product and brand, thus increasing our sales. We are now looking forward to 2023 and to our continued good collaboration with our largest owner, Danir!